In May of 2004, the Nike Taiwan branch
invited Michael Jordan to Taiwan for advertising its products.
A large amount of Jordan's fans bought very expensive tickets
for his show. On that day Jordan only showed up for a few
minutes and then disappeared. The fans felt very angry and
cheated. The media all-out attacked the business faith of
Nike. Additionally a couple of news reports, but not many,
mentioned the labour rights violation records of Nike.
For me, this shows that the anti-sweatshop campaign is
still a new thing for most Taiwanese people. Consumers only
care about the realistic value of what they buy but have
little idea about the corporate social responsibility.
My name is Tsai, I work for Ching-Jen Labor Health &
Safety Service Center in Taiwan. In the past few years,
we have participated in several international solidarity
campaigns to support the labor's struggles in Taiwanese
investments abroad. Since it is difficult to mobilize many
people to attend the campaigns so far, we believe young
students should play an important role to raise the awareness
of the general public. And they did help a lot during the
past campaigns, including actions and propaganda.
This time, to echo with Play Fair at the Olympics, Ching-Jen
and Coolloud Collective again cooperated with student clubs
to have anti-sweatshop photo exhibitions and forums in some
universities. In total we held such activities in 3 schools
during May and June.