Sewing and Guessing in the World Village Festival
After the Solidarity Weekend preparations were started
for the World Village Festival, an annual free multicultural
festival in the centre of Helsinki, in which the "Fair
Play - Equal Rules" would be made familiar to the masses.
The joint tent of SASK and various trade unions in the festival
was devoted to the campaign. Out of the 100 000 festival-goers
thousands visited the campaign tent and participated in
two competitions; in one competition the origin of eleven
different brand sneakers, from Mizuno to NoSweat, had to
be guessed (the 'made in' label was carefully covered with
In the other competition volunteers from different trade
unions took time in the fastest sewer competition. These
fun games highlighted well the working conditions in the
sportswear and shoe industries and the complicated production
chains of these products. Among the visitors to the campaign
tent was the Finnish President Tarja Halonen who also participated
in the fastest sewer competition, it took her 29 seconds
to sew seam on about half a meter of white cloth. This means
that Mrs. President wouldn't make it in a garment factory
in China where 4 t-shirts have to be sawn in 30 seconds!
Outside the tent people could admire a dummy dressed in
a complete official Helsinki World Championships outfit.
Mizuno donated outfits for all of the 3000 thousand volunteers
of the Games, every single part of the outfit from head
to toe made in China.