Between June 16 and 19 the "Play Fair" campaign was launched in the USA as the torch travelled between LA and New York.

As part of the campaign Oxfam America and the AFL-CIO supported Rep. Jan Schakowsky in her effort to introduce H.R. 4988, the "Play Fair at the Olympics Act", a bill which would require companies receiving licenses from the US Olympics Committee to observe internationally recognized worker rights. The bill was introduced in July 2004 as an effort to increase attention to this issue in the lead-up to the Olympics in Athens.

In addition, Oxfam America sponsored a campaign website www.playbytherules.org. From this website, the campaign generated over 20,000 online actions, which took the form of online postcards to the CEO of Fila and the Head of the US Olympics Committee.